| Successful Cases
|
China market entry
Background: This multinational company experienced flat growth and shrinking profits due to low cost competitors Process:
- Assessed and analyzed product marketability and competitiveness in China
- Developed market entry strategy to enter into a joint venture with a local company
- Sourced and appraised JV partners, selected three prospective JV partners
- Arranged business meetings and participated in the meetings
Results:
- Set up JV factory in China; expanded their business into China market
- Products manufactured in China to reduce costs and increase speed of time to market
|
|
Research & Consulting
