| Successful Cases
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China market research
Background: For years this Australia-based company wanted to export its products to China but did not go ahead with the plans because they were not certain to what extent there was a market and distribution channels for their products in China. Process:
- Product SWOT analysis and marketability assessment in China
- Identification of critical success factors and recommendation for risk control
- Analysis and recommendations of possible distribution channels
Results:
- Made the decision to export to China on the basis of our findings and recommendations
- Found resellers and established sales channels according to our market entry strategy
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